Audience Insights

Reaching your global audience

World Travel Guide has a large global following, with over 1 million users coming to the site each month. The following chart shows the breakdown of traffic by continent. Advertising can be geo-targeted to ensure your campaign reaches your preferred audience.

SOURCE: WTG site user survey 2013.

Why do people visit World Travel Guide?

  1. Destination guide information
  2. First stages of planning
  3. Holiday inspiration

SOURCE: WTG site user survey 2013.

 World Travel Guide user profile

  • 58% female;
  • 61% aged between 25-54 (23% aged 25-34);
  • 33% of our users like taking holidays to unusual or less well-known destinations;
  • 44% of our users like to learn or try new things on holiday;
  • 41% of our users believe holidays are for learning about another culture.

SOURCE: WTG site user survey 2013.

Site statistics

  • 1 million global unique users per month;
  • 2 million global page impressions per month.
SOURCE: Google Analytics 2015.

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J207 The Biscuit Factory, 100 Clements Road, London, SE16 4DG

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Educational Books

Educational Resources
The World Travel Atlas